Promotional opportunities: Radio allows promotional opportunities that other types of media cannot offer, such as running a competition or allowing people to sample your product.
Targeting: About 90% of Americans listen to radio and each station has a specific type of audience that allows for targeting certain markets. People listen to the radio in all types of environments (car, work, etc.) which allows you to reach them throughout the day.
Cost effective: Radio advertisements require less resources for production, which lowers the cost of reaching your target audience.
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