Surprisingly, the inception of Advertising Agencies goes back to a man named William Taylor, in London during the year 1786. The embryonic stages of what we today know as an advertising agency happened in 1856 when Matthew Brady came up with his iconic style of advertisement.
Today, Advertising Agencies can range from one or two man operations to companies operating on the corporate scale, all ready to tailor their services to the needs of any client. Modern agencies have become so complex that even mid-sized companies must use media planning and buying software such as that offered by Mottert Systems in order to efficiently keep track of the tasks at hand.
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