1. Focus: Most companies offer a diverse range of products or services, and those individual offerings are often complex as well. You must find a way to focus on something simple, whether it be your best offering or the purpose of your business as a whole.
2. Competitive Edge: Your product is most likely not free of competition. For this reason, it is important that your message also focus on what makes it the best choice in the marketplace.
3. Emotional: If you know your target audience well, you should know how to appeal to what they want, creating an emotional reaction from the viewer. Bonding your product and an emotion is vital to delivering an effective message.
Now that you have your message, you are going to need help getting it out to viewers. Mottert Systems offers Media Planning and Buying Software that has powerful capabilities but is easy-to-use.